How to Start a Fashion Blog and Grow a Following in 2024

W ant to learn how to start a fashion blog that makes money?

If you’re passionate about fashion and style, you’ve landed in the perfect spot, as this guide will show you exactly how to start a fashion blog.

I’ll not only help you set the stage for your stylish platform but also share essential tips on broadening your fashionista following — and yes, the exciting part — I’ll be showing you how to transform your unique sense of style into a profitable blog about fashion. 

For those on a tight schedule, dash over to the key takeaways section using the table of contents.

But if you’re ready to drape yourself in success and take the fashion blogging world by storm, keep reading!

Step 1: Choose Your Fashion Blog Niche and Name

Before you dive into the nuts and bolts of your blog, like finding the best blog hosting, you must determine what you will blog about.

You know you want to start fashion blogging, but to determine if your idea is viable, sit down and brainstorm. If you can come up with at least 20 blog post ideas in 15 minutes, you’ve got a winner. If you don’t, it’s back to the drawing board.

Once you’ve chosen your main topic, you’ll want to name your blog. Think about your topic, your target audience, and what your blog style will be like.

To come up with a name, try:

• A blog name generator
• Using a thesaurus to come up with different words
• Use techniques like rhyming, alliteration, or assonance (like “Fashionista File” or “Buying on a Budget”)

You can read more tips and examples in our guide on how to come up with a blog name.

Step 2: Choose a Web Hosting Service

When you start a blog, web hosting is an integral part of your website. The servers of your web hosting holds your website’s content and files online. Choosing a website hosting is not an easy task.

To eliminate any hassle for our users, we have conducted an in-depth analysis of popular hosting services. We have found Bluehost to be the best in terms of performance as well as one of the most affordable and user-friendly website hosting services on the market.

You can check out the deal we have worked out with Bluehost for our users below.

Step 3: Set Up Your Fashion Blog

Every blog needs three elements:

• A unique domain name: This is what people type into their web browser to find your blog, like blogtyrant.com. It’s usually the same as your blog name and should be easy to say and type. Learn more about choosing the best domain name here.
• A reliable web host: This is where all the files, images, and content are stored. Companies like Bluehost make it easy to set up your account and blog.
• A blogging platform: This is the software you use to write and publish your blogs, add the design and layout to your site, and more. We recommend WordPress.org, which powers 43% of the web, including big names like Adobe, Microsoft, Rolling Stone, and more. It’s easy to use, flexible, and offers a wide variety of customizations with themes and plugins.

Many aspiring fashion bloggers get stuck at this stage because they don’t want to pay for a hosting company, especially at the start. But when you are looking to learn how to become a fashion blogger, don’t make the mistake of opting for a free hosting option.

It’s critical that you retain control and ownership of all the contents and assets of your fashion blog when you create a website. The free options may disappear at any point, leaving you without any copies of your content and a disappointed audience.

Plus, free blog platforms are very limited in features. Many of them won’t let you use ads to earn money from your blog.

If you want more flexibility and control, you need to use a platform like WordPress and get your own web hosting.

We recommend you set up your blog using Bluehost as a good starting option for new bloggers. You can get free domain name registration for a year and a discounted rate for being a Blog Tyrant reader.

Set Up Your Fashion Blog on Bluehost

Once on the Bluehost site, click Get Started Now.

Choose the host pricing plan that works best for you and decide whether to register a new domain or use one you already have.

If you want to wait and think about it, click Choose free domain later.

Next, enter your account information and select an account plan. The 36-month plan offers the best deal, but you can choose the one you like.

The 12-month plan is priced at $7.45 per month, whereas the 24-month plan is priced at $6.95 per month. Therefore, going for the 36 Month plan is the most affordable option with Bluehost.

After you’re done signing up, you’ll get an email with the login details for your web hosting control panel. Log in to your Bluehost account and look for WordPress under the My Sites tab.

Click Log into WordPress and enter your credentials. Click Create Site to create your new fashion blog.

This launches Bluehost’s WordPress installation wizard, where you’ll enter the name of your fashion blog and a tagline (optional). You can always change both later.

Click Next and select your domain name from the drop-down menu.

Click Next again to start the installation, which will take a few minutes. You’ll see a success message once it’s finished.

You’ll also get an email confirmation with a login link.

And that’s it; you’ve successfully installed WordPress on Bluehost and launched your fashion blog!

Also, check out our detailed guide on how to install WordPress on Bluehost.

When you first install WordPress, your blog looks pretty basic and boring, but don’t worry. You’ll fix that in the next step. You’ll install a theme and some plugins to make it look amazing.

Choose a Theme for Your Fashion Blog

Your blog is now live, but it’s not ready for its close-up just yet. To make your fashion blog more visually appealing, you’ll have to choose and install a WordPress theme.

There are thousands of themes to choose from. You can go with a free one or buy a premium theme with more advanced features and styling options if you’re serious about blogging.

However, not all themes are suitable for a fashion blog. You’ll need to choose one that matches your ideas on design and branding, so we’ve gathered some fashion theme recommendations for you.

Install a Free Theme

Because WordPress is so popular around the world, lots of people have designed perfectly good WordPress themes that are free to use.

For example, Astra is one of the best free WordPress themes on the market. It comes with a variety of pre-built website templates that you can customize by pointing and clicking.

You can get started with the free version of Astra. Then, you can upgrade to the premium version in the future if you want the advanced features that’ll make your fashion blog even more awesome.

Pay for a Premium Theme

Premium themes are designed by experts for your WordPress blog and are usually more visually appealing than free ones. They also tend to have more features and functionality built into them and offer support options if you get stuck and need help.

One premium WordPress theme that we recommend is Divi, which is one of the most popular themes in the world.

Divi comes with 2,000+ full website packs to help you jumpstart your fashion blog design. Plus, you can make customizations with the user-friendly visual editor.

For more recommendations, check out our list of the best WordPress themes for fashion blogs.

Invest in a Custom Theme

If you want a truly unique and original theme for your fashion blog, you can create a custom WordPress theme. This would usually be a very expensive option, requiring you to hire a developer, and it would take months to complete.

But luckily, you can use SeedProd, the best drag and drop WordPress website builder plugin, to easily and affordably create a custom theme for your fashion blog.

SeedProd comes with 300+ professionally designed website templates and page layouts. Using the drag-and-drop builder and 90+ ready-made blocks, you can quickly customize the templates to your liking.

While you’re designing your custom theme, SeedProd also lets you set up a coming soon page for your blog so that you can build excitement for your launch day.

For step-by-step instructions, see our tutorial on how to easily create a custom WordPress theme.

No matter which you choose, make sure to choose a theme that reflects the style you want to convey. That means developing your own logo, choosing a unique color palette, understanding how font choices work, deciding on a blog post layout, and more.

Upgrade Your Fashion Blog with Plugins

Your fashion blog will also need a few plugins to optimize it and make sure it loads quickly and delivers a great reader experience.

Here are a few that you’ll need:

Gallery Plugin

You can use Envira Gallery to help manage the images on your blog. This plugin lets you easily create beautiful image galleries to show off your fashion photography. It comes with multiple display options for images, like lightbox popups, grid layouts, slideshows, and more.

Envira Gallery also comes with a built-in compression tool. Images can take up a lot of space online, which affects their load speed, and subsequently, how long it takes your site to load. With Envira, you can optimize your images to speed everything up.

There’s a free version of the Envira Gallery that you can try. However, the premium version offers more powerful features.

Instagram Feed Plugin

Want to show off your fashionable Instagram feed on your blog? You can with an Instagram feed plugin like Smash Balloon’s Instagram Feed Pro.

This plugin can help you display customizable feeds on your fashion blog, which will keep your blog looking fresh with new content, increase engagement, and grow your social media following.

With Smash Balloon’s Instagram Feed Pro, you can:

• Display multiple Instagram feeds
• Show hashtag feeds and Instagram Stories
• Create “shoppable” feeds
• Choose from multiple feed layouts
• And much more

If you’re not ready to invest in the pro version, you can try out the free plugin.

SEO Plugin

Optimize your blog for search engines with All in One SEO, the best WordPress SEO plugin. It’s essential for getting more traffic to your blog.

All in One SEO will help you optimize your entire site for SEO by giving you a TruSEO score and a checklist of improvements you can make. Plus, it will ensure your blog posts are optimized for your keywords.

The free version comes with everything you need to get started. You can upgrade to the pro version for advanced features like schema markup for rich snippets, strategic image SEO, WooCommerce SEO, internal link assistant, and much more.

Learn more in our detailed All in One SEO review.

Analytics Plugin

MonsterInsights is the best Google Analytics plugin for WordPress. With this free plugin, you can view your website stats right from your WordPress dashboard.

You can see where your traffic is coming from, who is visiting your site, what pages they view, and more. Using these valuable insights, you can improve your fashion blog, boost traffic, and increase conversions.

Follow this guide on how to install Google Analytics in WordPress for step-by-step instructions.

Social Media Sharing Plugin

You’ll want to make it easy for your readers to share your posts online, so a social sharing plugin is a must. We recommend the free Shared Counts plugin because it’s simple and won’t impact loading times at all.

Shared Counts allows you to add social sharing buttons for platforms like Facebook, Pinterest, Twitter, LinkedIn, Yummly, and more.

For more of our favorites, check out our list of the best WordPress plugins.

Step 4: Create Content and Start Blogging!

Now you’re ready to start creating and publishing your fashion blog content.

Avoid the temptation to start typing and publishing posts without a plan. Your fashion blog won’t become a success that way.

Start with your core pages and main menu.

WordPress lets you create two different types of content: posts and pages. If you’re wondering what’s the difference, here’s a detailed guide on posts vs. pages in WordPress.

We recommend creating these pages for your new fashion blog:

• About us page
• Contact us page

To add a new page in WordPress, log in to your fashion blog and click Pages » Add New.

From here, add your page title and content in the editor. For more help on the WordPress editor, check out this post.

When you’re done, click Publish to make the page live on your fashion blog.

What to Include on Your About and Contact Pages

About Page

An about page helps your blog readers get to know you better. So, introduce yourself to your readers and talk about your experience, expertise, and what they can expect from your blog.

It’s also a good idea to include a photo of yourself, like in the example below from Glamazon Diaries:

In addition, you can link to your social profiles so that your readers can follow you on other platforms.

Contact Page

A contact page is essential if you want your readers to get in touch with you. A contact page is also helpful if you want brands to be able to reach you for sponsored posts and other partnerships.

You can create a contact form for your contact page in less than 5 minutes with WPForms, which comes pre-installed on your Bluehost site.

These pages should be enough to get your fashion blog started.

If you want to customize your pages’ layout and design, we recommend using a drag-and-drop page builder like SeedProd or Beaver Builder.

Now that you created a few pages, it’s time to add them to the main menu of your fashion blog.

Add Your Pages to Your Main Menu

To create a menu in WordPress, click on Appearance » Menus. Enter a name for your menu (like “Main Menu” or anything you like) and click Create Menu.

Next, add the pages you just created to it. Under Add menu items, choose the pages to add and click Save Menu.

To add the menu to your fashion blog’s header, click Manage Locations at the top of the page. Then, select the location where you want it to appear. The location options available to you will depend on the WordPress theme you chose, but make sure you’ve got the Primary location set.

Write Your First Blog Posts

Now it’s time for the nitty-gritty: writing your first fashion blog posts. You already brainstormed some blog post ideas earlier, so pull those out and start writing.

If you’re stuck for ideas, check out our ultimate list of blog post ideas and our guide on how to write the perfect blog post.

Don’t worry about monetization just yet. For now, you’ve got to get some content on your blog so it gets indexed by search engines and start building an audience. You can also create a blog strategy to keep the ideas flowing and your fashion blog fully stocked with posts.

Congratulations! Your new fashion blog is up and running. Well done.

But you’re not finished just yet. You’ve got to promote your blog to develop an audience and following. After all, you want to keep people engaged and coming back to your blog regularly, right?

Plus, you’ll need an audience if you want to earn money from your fashion blog, and it’s hard to monetize without one.

Step 5: Promote Your Fashion Blog and Grow Your Audience

Promoting your fashion blog is essential if you want to develop an audience and, eventually, monetize it to earn money. Some are easy to set up and do, while others require a little more investment of your time (and maybe your money.)

Let’s take a closer look.

Search Engines

Optimize your fashion blog for search engines to drive traffic to your blog. A good SEO strategy means that whenever anyone searches Google for a topic you’ve covered, your fashion blog comes up in the search results.

Check out our guide to blog SEO for more tips.

Social Media

As a fashion blogger, you know how important social is to your website. Especially if you’ve got great pictures and content that are easy to digest and share. Pinterest, Instagram, Twitter, and TikTok can help build and grow your audience, as well as increase your monetization options since you’ll be getting more views to your content.

There are a lot of social media channels out there, so you’ll have to decide which ones to use for your fashion blog. You might be tempted to use them all, but don’t.

When you spread yourself too thin across them all, you won’t have time to focus on creating content and sustainably grow your fashion blog. So, what can you do when it comes to social media?

1. Spend time looking at the biggest blogs in fashion. See what social media channels they’re using, then dig deeper. Look beyond the followers and likes, since those can be bought. Look at how engaged their followers are, how much content is shared in each channel, and what kinds of interactions they’re having on the blogs themselves.
2. Test out similar tactics on your fashion blog. Pick one or two social media channels and create content for them. Share your content through them and engage with your audience. Ask people to follow you on those channels. See how it goes for a few months and then decide whether to stay or switch.

Given time, you’ll see which ones work for you and which ones you can skip. We recommend engaging with commenters on your posts and adding one or two social media platforms to the mix to start.

Email Newsletters

Professional bloggers use email newsletters to stay engaged with their audiences and generate an income from them. They help you develop and sustain relationships with your audience better than any other marketing method you might use.

And if you think email is ancient history, think again. Over half of us check it first thing every morning! The rest of us check it some other time during the day, so consider an email newsletter essential to your fashion blog.

Grow it like a total pro with our step-by-step checklist on how to do email marketing.

Step 6: Monetize Your Fashion Blog

All right, you’ve come this far. Now it’s time to start making money with your fashion blog.

Here are a few ideas you can make money from your blog:

1. Display Ads with Google AdSense
   Advertising networks can help you earn money on your fashion blog. Google AdSense allows you to display ads on your site, even when you’re just starting. Follow our step by step guide on how to add Google AdSense to your blog properly.
2. Affiliate Marketing
   Affiliate marketing allows you to recommend products you love and earn a referral commission when your audience purchases a product after clicking on your link. To make money with affiliate marketing, you’ll need to find fashion products and brands with an affiliate program. Many fashion bloggers start with Amazon Affiliates as they have tons of products in fashion, clothing, and accessories that you can recommend and get paid for it.
3. Become an Instagram Influencer
   Instagram is THE social media network for fashion and style influencers. You can do the same for your fashion blog, so make sure to join and start posting with the relevant hashtags to reach the right audience.
4. Promote Branded Content
   Reach out to brands, fashion startups, agencies, and others to partner with them. Demonstrate your influence by showing off your Instagram feed on your blog and also the size of your following.
5. Sell Branded Swag
   Once you’ve got a good-sized audience for your fashion blog, create some branded swag to sell on your blog. Use a print-on-demand service like Printful, TeeSpring, or Gooten to manage the creation, printing, and shipping of your t-shirts, mugs, jewelry, and more.

If you’re curious about how much you can make with your blog, here’s a shortlist of successful fashion blog examples:

• Sincerely Jules – (Julie Sariñana)
• Gal Meets Glam – (Julia Engel)
• We Wore What – (Danielle Bernstein)
• The Blonde Salad – (Chiara Ferragni)
• Wendy’s Lookbook – (Wendy Nguyen)
• The Chriselle Factor – (Chriselle Lim)
• Song of Style – (Aimee Song)
• Atlantic-Pacific – (Blair Eadie)
• Gary Pepper Girl – (Nicole Warne)
• Kayture – (Kristina Bazan)

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Key Takeaways For Fashion Bloggers

• Choosing a catchy and thematic blog name is crucial for attracting potential readers and conveying the essence of your fashion content.
• Opting for WordPress.org as your blogging platform allows for extensive customization and opens up pathways for potential monetization, offering complete control over your website.
• For web hosting that complements the high-resolution imagery common in fashion blogging, Bluehost comes highly recommended. Blog Tyrant readers might access special deals, including discounts and free domain name registration.
• Investing in a high-quality theme that mirrors the aesthetics and dynamism of the fashion industry can significantly enhance your blog’s visual appeal and encourage visitor engagement.
• Essential WordPress plugins for fashion bloggers may include WPForms for stylish contact forms, AIOSEO for boosting search engine rankings, and Google Analytics by MonsterInsights for monitoring website traffic and performance.
• Utilizing social media platforms, particularly those with a strong visual focus like Instagram and Pinterest, can dramatically increase your blog’s visibility and help cultivate a vibrant community.
• Building an email list with a high-converting tool like OptinMonster is an effective strategy for fostering direct connections with your audience, enabling you to share exclusive fashion insights, the latest trends, and personal stories that enhance loyalty and anticipation.
• Monetization opportunities for fashion bloggers are varied, ranging from joining ad networks and affiliate marketing with fashion brands or designers, creating sponsored content, to becoming a fashion influencer or selling merch.

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Final Thoughts on How To Start a Fashion Blog

There you go, that’s our step-by-step guide on how to start your fashion blog.

You’ve set up your web hosting, chosen a fashion blog theme, learned about image compression plugins, and started writing your first posts. You even learned a few advanced steps for any blogger, so you can monetize your blog and make money from your sense of style.

Have you started a fashion blog? Share it in the comments so we can take a look. We’d love to see it and hear more about your experience.

Now that you know how to start a fashion blog, learn how to get more traffic to your blog so you can compete with the top fashion bloggers.

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