W hat's your blog about?

Your blog niche is probably the most common question you get when you tell people you’re a blogger. It’s also a question you’ve wrestled with (or are struggling with right now): Which is the best niche for blogging? How do you choose from all the blog niche ideas out there?

While there are blogs about nearly every subject imaginable, it doesn’t mean they’re all good ones or that you shouldn’t start your own blog. Anyone who puts the right amount of effort into choosing their blog niche can build an audience online and have a successful blogging journey, even if it’s a blog that’s about an obscure topic.

So, let’s dig in! Let’s look at how you can choose the right blog niche for your site, plus over 89 of the best blog niche ideas to inspire you.

First, let’s make sure we’re all on the same page with a simple definition…

What Is a Blog Niche?

A blog niche is a specialized topic or subject that you’ll be writing about on your new blog. More simply, it’s the answer to the question, “What’s your blog about?”

Deciding on your niche is a critical step when building a blog since it’s an important factor that determines the success (or failure) of your blog.

Choosing the right blog niche is also important if you’re interested in monetizing your blog and making money online.

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What’s the Best Topic for Blogging?

That’s the million-dollar question! If you ask the big blogging gurus online, they’ll all tell you a slightly different answer.

Some say to write what you know. Others say to choose a topic you’re passionate about so you’ll never run out of things to say.

Both are good advice, depending on your goals!

If you’re blogging for fun, then you should choose a blog niche idea that you’re passionate about. You don’t need to be an expert, but you should have some knowledge of the topic so you can have a unique perspective.

If you’re serious about making money blogging, you’ll need to choose a profitable blog niche. That means that your topic should have a large audience, and preferably one that’s willing and able to spend money on things related to that topic. Make sure to check out this list of ways to monetize a blog before you eventually make your final decision.

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Why Choose 1 Blog Niche Instead of Multiple Topics?

When looking at popular blog niche ideas and how to pick one that works for you, it’s tempting to write about all the topics that interest you and that you might enjoy writing about.

You might look at our list of niche blog ideas and think that blogging about all your favorites, like traveling, craft projects, and board game reviews, would be a great idea. After all, each topic has a large audience, and you’ll never run out of content ideas to write about!

The truth is, blogging about multiple unrelated topics isn’t a good plan, even if they are all popular blog topics.

Choosing ONE topic for your blog is the only way to build authority in your niche. #blogging

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That’s because a big part of blogging success is building up a loyal audience.

Sure, there are lots of people who are interested in travel and lots of people interested in board games. But there aren’t as many people who are interested in both topics, so it’ll be harder for you to build a loyal audience that wants to read all your posts.

It’ll also be harder for you to rank your blog in search engine results and get traffic from Google by combining potential blog niches since Google won’t know what your site is about.

Sticking to one topic when you create a blog will help you build authority as an expert on that topic, both with your target audience and with search engines.

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How to Choose a Blog Topic

Let’s say you decide to focus on “travel” for your blogging niche.

It’ll be hard for you to compete against popular, established blogs if you’re blogging on such a general topic.

That’s why it’s important to choose a narrower topic when you want to start a blog, like budget travel, or travel to a certain region.

On the other hand, you don’t want to go TOO narrow.

When you’re choosing a niche to blog about, you want to pick a topic you can write about regularly for years to come. An extremely narrow niche, like “hydroponic gardening fan gear,” probably isn’t going to work well in the long run. 

Why? Mainly because you’ll struggle to find enough inspiration to write regularly, and you may get bored of writing about the same subjects over and over. There just aren’t enough readers and buyers for such a narrow topic to turn into a profitable niche for you.

Instead, consider going a little broader with your blog niche. Think about all the different types of gardening you can do, including indoor, outdoor, urban, flowers, vegetables, sustainable, or others. Within this wider niche, you can still include all the hydroponic fan gear you want, but you’re also expanding into other closely related gardening areas and bringing those readers and customers into your community. 

blog niche ideas - blog posts publication stats

With thousands of blog posts published every day, picking the right blog niche is more important than ever. A more specific blog niche helps you stay on-message and sets expectations for what your readers can expect from you.

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What Are the Most Profitable Blog Niches?

Many bloggers publish monthly income reports, like Pat Flynn at SmartPassiveIncome, Chiara Ferragni of The Blond Salad, Gina Horkey of the Horkey Handbook, and Michelle Schroeder-Gardner of Making Sense of Cents. They usually do that if they’re selling their info products to people around the world since they’ve already demonstrated their expertise in their blog genres or topic.

You can also search for more blogging income reports in the niche you’re interested in, to get an idea of how profitable it can be.

Keep in mind, though, that only the most profitable blogs are likely to even publish income reports.

picking a blog niche idea that's profitable

These income reports can show you whether there’s the possibility of making money in the niche. Some people make a few hundred dollars a month, while others can generate tens of thousands. It depends on the niche, the quality of your content, the size of your audience, and how you’re monetizing your blog.

Here are some proven ways you can monetize your blog to make money:

  1. Affiliate programs, where you promote products made and sold by others and earn a commission from each sale. 
  2. Blog advertisements, where you display ads about related products on your blog, and you can earn money two ways: from the ad placement and affiliate revenues from clicks on the ad. 
  3. Sponsored blog content, where you earn a fee from a company for writing a post that’s about them or their products. 
  4. Writing (and selling) ebooks, where you write and sell your ebook on a related topic to your blog. 
  5. Sell online courses, where you create and sell a course that teaches your readers how to do something (perfect for any how-to blog).
  6. Physical products, where you create products that you sell, either via dropshipping or starting an online store to sell your own products.
  7. Selling your services, where you leverage your expertise and skills to your audience, such as consulting or coaching.

For more ideas, see our guide on how to monetize your blog.

Successful bloggers use combinations of these methods to make money off their blogs and turn their side hustle into a successful content marketing small business. They might start with advertising before moving on to affiliate marketing. That way, they can create an “income ladder” that brings in multiple income streams every month. If one stream has a down month, they still have other ones that bring in money. 

Now that you’ve learned more about blog niches, how to choose one, and which are the most profitable niches for blogs, let’s take a look at some profitable blog niche ideas you can use to start a successful blog.

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89 Best Blog Niche Ideas 

Now that you know how to choose the best blog niche for you, let’s dive into our list of blog niche topic ideas to get you started and see if any spark your interest.

General Blog Niche List

  • Personal finance niches. These can include any aspects of money management, including reducing your debt, paying down student loans, reducing expenses, investing, or cryptocurrencies.
  • Health and wellness niches. These niche blogs include weight loss, healthy eating, mental health, and mindfulness.
  • Parenting niches. A parenting blog could include the various stages of children, the lives of moms and dads, or different parenting methods.
  • Self-improvement niches. These can include different philosophies or styles, methods, or ideas for different age groups or demographics, and more.
  • Building websites niches. This great niche includes how to build sites with WordPress, Squarespace, Wix, how to design a site theme, how to make money from your blog, and everything else related to websites and the blogging world.
  • Lifestyle blog niches. This broader niche can include beauty and health, fashion, celebrities, alternate lifestyles like camping, preppers, digital nomad, and more. 

Now, let’s look at some more specific blog niche ideas you could write about in our giant blog niche ideas list. I’ve broken them up into the categories of blogs you could start, like travel, and then gave you a bunch of specific ideas you could use. When you review the list, you’ll likely notice which ideas would make better blog niche topics for you.

Travel Blog Niches

  • City guides
  • Travel tips
  • Learning a new language
  • Traveling for work
  • Sports travel: how to travel to go skiing, snowboarding, or others
  • Traveling to see your favorite sporting events such as major league sports, Olympics, or others
  • Minimalist traveling
  • Luxury travel
  • Working while traveling
  • Being a working nomad

Sports and Fitness Blog Niches

  • Yoga for specific age groups
  • Crossfit training
  • Cycling for beginners
  • Home cycle repair
  • Running and marathons
  • Hiking
  • Cheerleading
  • Training for a specific sport or event
  • Self-defense training for women, kids, single travelers, or others

Blog Niches for Hobbies

  • Gardening for condo dwellers
  • Drawing for newbies
  • How to draw anime
  • Learning to play the ukulele or mandolin
  • Sailing
  • Makeup tutorials and help
  • Community gardening
  • Creating great videos with your smartphone

Food Blog Niches

  • Wines
  • Sparkling wines and champagnes
  • Exotic cuisines: culture and tutorials
  • Home-cooked meals for specific niches like frugal cooking, vegan cooking, and more
  • Baking for kids
  • Craft beers
  • Meal planning with kids
  • Meal planning and recipe blog for busy couples
  • Food travel: learn how to cook the local cuisine while traveling

You may find it helpful to check out our detailed guide on how to start a food blog.

Entertainment Niches

  • Genre-based movie or TV review sites
  • Funny pet videos
  • Musical theater fans
  • Opera and classical music fans
  • Stand-up comedy instruction
  • Upcoming events for a specific group, locale, or genre

Gaming Blog Niches

  • Video game tutorials for beginners
  • Game reviews for specific platforms or genres
  • Game walkthroughs and tips
  • Strategy games help
  • Card games and board games for those who like analog gaming

Relationships Blog Topics

  • Blended families
  • Weddings and marriage
  • Life after divorce

Green Blog Niches

  • Eco-friendly homes
  • Living green with a family
  • Sewing your own clothes
  • Canning and other “retro” food preparations that have gone out of style
  • Urban commuting (walking, cycling, public transportation, or other methods)
  • Living more sustainably
  • Moving to the country
  • Life in the country for city slickers

Education and Career Blog Topics

  • Career advice for specific jobs or industries
  • Career coaching
  • Learning new skills to get a new job
  • Study hacks for high school or college students
  • Starting a side-hustle
  • Self-employment
  • College planning for home-schoolers

Pet and Animal Blog Niches

  • Rescue animals
  • Getting a dog, cat, or other pet for beginner pet owners
  • Farm animals as pets
  • Working farm animals (think using goats to keep your lawn trimmed, that sort of thing)

Technology Blog Niches

  • Building a mobile application
  • Building a mobile application without coding
  • Mobile apps for seniors

Key Takeaways

  • Choosing the Right Blog Niche is Crucial: Carefully selecting your blog’s niche is essential for building a successful blog. It helps you establish authority, attract a loyal audience, and enhance your search engine visibility.
  • Know Your Passion and Market Potential: It’s vital that the niche you’re considering blogging about interests you and has a potential market. Passion may suffice for personal blogs, but for monetization, you need a niche with a significant, spend-ready audience.
  • The Dilemma of Breadth vs. Depth: While it might be tempting to cover multiple interests you’re going to write about, focusing on one topic niche for your entire blog helps maintain clarity and consistency, making it easier to develop a dedicated readership.
  • Monetization Strategies Are Diverse: Blog monetization can include affiliate marketing, direct advertisements, sponsored content, selling digital or physical products and services, and more. Profitable blogging combines several revenue streams to optimize earnings from business ideas.
  • Endless Opportunities for Niche Selection: With an array of niches ranging from personal finance to travel blogging and from technology to food blogging, the possibilities are virtually limitless. The key is to find the right niche that you can keep exploring and expanding upon with new blog post ideas over time.
  • Preparation is Key: Before diving into blogging, essential steps like securing a domain name, setting up hosting, thorough planning, and becoming familiar with blogging best practices can set a solid foundation to build a profitable blog.
  • Continuous Learning and Adaptation: The blogging world is dynamic. Stay on top of the latest trends, understanding your audience’s evolving needs, and continuously improving your blog are crucial to turning it into a profitable business.

By addressing these areas, you can navigate the complexities of starting and maintaining a blog that not only reaches but resonates with your target audience.

So You’ve Chosen a Blog Niche – What’s Next?

Once you’ve landed on the best blog niche idea, it’s time to secure your domain name and get hosting!

See our guide on how to come up with a blog name next.

Then, you can use a domain name generator and register it for free with Bluehost (where you can also get site hosting).

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For a quick checklist of what’s next in your blog journey, read our blog launch checklist.

Starting a blog is hard work. You’ve got to do a lot of homework and pre-work before writing a single post. But when you take the time to do it, you’re creating a solid foundation for your blog. You’re setting it (and yourself) up for success!

It all starts with choosing the right blog niche for your blog. A blog topic that inspires you to create content regularly, has an engaged audience, and an audience that’ll buy the products you recommend or create.

Then, follow our complete step-by-step guide to start your blog today!

Have you come up with a great blog niche for your blog? Tell us about it in the comments.


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  1. Epson Cartridge Recycling on January 24, 2020

    Thanks a lot for making this guide,it honestly helped me a lot and opened me to many different blogging platforms which i didnt really know much about,i appreciate your work and wish you all the best. Thank Again to share it. It’s a very informative information to us. I’m bigner in SEO and Create a site and i want to get a backlinks Your article is very nice..

  2. ICPC Past question on January 27, 2020

    Great! I’m happy I’ve read this! I am using AdSense and amazon offshoots right now, but I find that I could do a lot more as well! Thank you so much for the majority of your wonderful advice!

  3. Kapil Devgan on January 31, 2020

    awesome, great information to aknowledge us <3 really helped me a lot learned too much from your article

  4. Sonal Agarwal on February 11, 2020

    Thanks for sharing such a useful piece of information regarding blogging. Keep sharing.

  5. Great piece. Enlightening . Down-to-earth.

  6. Akanksha Nalawade on June 26, 2020

    Amazing . It was so helpful.
    Thank you so much.

  7. I am choosing a profitable niche because of you

  8. What do you mean by pet video? Like how to start a niche by it?

    1. Allison on May 5, 2021

      Hey Namira, thanks for checking out the post! I’m not sure where you see “pet video” but the pet and animal section gives a few different ideas for that blogging niche. For example, you can start a blog about how to feed, groom, and care for a specific type of pet. Hope that helps!

  9. Jerry Alumka on September 6, 2021

    Very insightful post, the choice of a right niche is a decision a new blogger needs to look critically into before starting a blog. I now have better understanding of the subject matter.

    1. Glad you found it helpful Jerry!

  10. Hey Allison, great article. I was about to only read the options but your images captured my eye so I figured I’ll read it too so maybe it would help me.

    I have a question though, is widening your niche a good option after you have grown your blog quite much? say I want a niched topic within finance, can I make it general about finance after it’s quite good? or add another niched topic within finance to it? or maybe I should start another one as general about finance and link to it in my articles?

    and about the topics you gave niche ideas to, i think you skipped ‘personal finance’ which is what i actually am most interested in (because I like this subject and I know it generated good income)

    1. Hey Chen, you can definitely widen the finance/personal finance niche. For example, if you start a personal finance blog just about family budgeting tips, you can widen it to offer tips on saving for retirement, investing, real estate, etc. These all still fit into the finance niche and can be separated into different categories on your blog. Hope that helps! 🙂

  11. Fabulous set of ideas that are organized in a highly useful manner. Specifically, I love how you divided the topics first into the larger categories and only then into the specific niche ideas. Usually, I find that such lists of niche ideas are simply one long list of niche ideas without any larger structure. You deserve high praise for the additional level of organization that makes considering the ideas much easier.
    Now, as I understand it – – and this has certainly been true for me – – finding a monetizable niche of just the right breadth is the hardest part of launching a profitable blog.. The niche choice is the foundation of the entire process, and the ultimate success of the blog, while affected by a myriad of factors, still depends upon that initial choice of a good niche. This is no easy feat, so I greatly appreciate your help with this.

  12. Shubham Gupta on November 20, 2022

    I am 30 years old , well settled in my family business but reading/writing/philosophy/lifestyle/sports are my hobbies.
    And i want to start a blog not just as a hobby but to monetise as well.
    I was initially thinking to choose lifestyle as my niche which will include contents like:-
    1. How to handle diff. phases in life
    2. About my kid as well
    3. About my experiences.

    Please Advise

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